Samsung and Huawei fool the consumer

The marketers behind the two largest smartphone brands in the world do their best to sell the products as well as possible, but sometimes make mistakes. Both Huawei and Samsung did not expect that some social followers had their ‘trick’.


As a brand, you want to tempt the customer to buy your product through marketing. You put your product down as well as possible and show what it can do. The power of the suggestion is very important in this respect, where the boundary between reality and counterfeiting is sometimes exceeded. This limit has exceeded both Huawei and Samsung in their campaigns and a number of users have found out.

Huawei has made a video for the Huawei Nova 3 in which they light the camera at the front. This has the ‘Face Beauty’ function with which a face can be made more beautiful than it really is. Whether it is really ‘more beautiful’ than reality, I leave it to other people. In the video we are a couple who make selfies everywhere, even in the house while she is preparing herself. She does not want to be photographed without make-up, but the Beauty Filter function ensures that this make-up is applied digitally. Boy happy, girl happy …

With this commercial a number of things are not in order. First, it is worth discussing whether Huawei should put women in this way, but we leave that to others. Secondly, it appears that the photos that can be seen in the commercial are not at all taken with the Huawei Nova 3.

The actress who plays in the commercial has shared a photo of the set where the video was recorded. In this picture we can see that the selfies are not taken at all with the Huawei Nova 3 but with a large DSLR camera. You can call this misleading, although Huawei does not claim anywhere in the video that the photo was actually taken with the Huawei Nova 3. The suggestion is awakened and Huawei gets a big inadequate for this.


Also the friends from Korea do not take it too closely with the authenticity of the photos. The Brazilian marketing team has retired a number of posts on social media after followers had discovered that the photos were not made with a Samsung Galaxy A8 at all.

The image from the above tweet from Samsung Brazil is not made at all with a Samsung Galaxy A8. It turns out to be a regular stock photo of a hipster couple taking a selfie. The other photos in the series also appear to be standard photos of a stock photo site. One of the photos dates back to 2015.


Both Samsung and Huawei can hide behind “yes, but we do not say that that photo was taken with our device” but they also know that it is the intention that it happens that way. So actually nut there is a disclaimer under the picture posted with the statement that it is not taken with the camera of the relevant device. Unfortunately, of course, that completely breaks down your marketing message and the boss is not happy with that.

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Note: If there is more than one download option, that likely means that you need to download and install the Bug Fix Update for your smartphone or tablet device before you can actually update to 6.0.1 Marshmallow.

Step 1:

Before you go trying to update your device, you should check which version of Android you are running. You might already be on the latest version. It's easy to check so follow this guide up to step four. This screen will have a section called 'Android version'. If it doesn't, click 'Software information' to find out.


Step 2:

Scroll down the Settings menu and click on 'About Phone' or 'About Tablet'. If you have a tabbed settings menu then this will appear in the 'general' section.



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Note: Your phone or tablet may require a Wi-Fi connection to search for an update. We suggest you to download the software Droid Over Wi-Fi because the file size can be large.


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